Why User Research Is Critical for a Product Roadmap and MVP
You have a killer idea for a new app, but how do you turn it into something people will love? By understanding the who, what, and why of the app you're building, getting company stakeholders on board, and having a
Emerging Technologies: Why You Should Avoid the Shiny Objects
Emerging technologies are the adult equivalent of the proverbial “kid in a candy store”—we can’t get enough of them. But as a business, you can’t afford to be taken in so easily by the newest tools and gadgets. Helping your
Minimum Viable Product. Know What’s Necessary for Launch
From an outsider’s view, product development seems straightforward. You have an idea, build the product, and put it on the market for customers. But that way of thinking doesn’t allow for much flexibility, does it? So instead, the brains behind
4 Steps to Building a Product Roadmap
Your high-level strategic planning is done. (Victory!) Before you begin the journey of delivering your customers a new or improved digital product, you need to build your product development roadmap. Creating a clear product roadmap is foundational to the success of
Native vs. Web App: What’s the Difference?
Mobile devices are the primary driver of e-commerce. In 2021, smartphones accounted for almost 70 percent of retail website visits worldwide, and there’s no sign of that changing. Your business needs to get on board the mobile express. Shifting your
Will My Idea Work? Understanding the Discovery Phase of a Software Project
“You’ve got to walk before you can run.” Your business needs to build an app … yesterday. The trouble is that app development is a process, not a sprint. (Well, it includes sprints, but that’s another article.) From idea to design
App or Website: Which to Develop First?
Modern companies have to be digitally active, but the question is where? Social media is a given, but there’s also the larger digital presence of websites and apps. So how do you choose which to develop first for your business?
Walk Through a Week in a Design Sprint
The classic 5-day design sprint — originally pioneered by Google — starts with a problem, a team of people, and open time on a calendar. The goal is that, by the end of the week, your team will have mapped
How Integrated QA Can Improve Your Product’s User Experience
If you're reading this, you're most likely involved in building software products — which means that you're actually in the business of solving user experience problems. Solutions to UX problems are the foundation of any viable product, whether it's a
Everyone Has a Boss
We all have a boss, whether that be a direct manager, an executive, or your team. We are also never short on ideas both big and small. In order to make your idea a reality, you need buy-in from stakeholders,