Privacy Policy

Last updated February 20, 2023

Thank you for choosing to be part of our community at Detroit Labs, LLC (“Company”, “we”, “us”, “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at hello@detroitlabs.com.

This Privacy Notice (“Notice”) describes how we collect, use, share, or otherwise process personal information in the course of operating our business, particularly in association with our marketing and business development practices and the operation of our website https://www.detroitlabs.com (the “Website”), our mobile application, our Octocart product, or other digital communications we may provide (collectively, “Digital Services”). We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy notice that you do not agree with, please discontinue use of our Services immediately.

“Personal information” as used in this Notice means information that identifies, relates to, describes, or can reasonably be linked, directly or indirectly, to a specific natural person. It does not include information that is considered anonymous, de-identified, or aggregated by applicable law.

Please read this privacy notice carefully as it will help you understand what we do with the information that we collect.

TABLE OF CONTENTS

1. INFORMATION THAT WE COLLECT
2. HOW WE USE THE INFORMATION WE COLLECT
3. WHO WE MAY PROVIDE YOUR INFORMATION TO
4. REASONS FOR PROCESSING YOUR INFORMATION
5. INFORMATION WE COLLECT FROM MINORS
6. CONTROLS FOR DO-NOT-TRACK FEATURES
7. PROTECTION AND STORAGE OF THE INFORMATION WE COLLECT
8. WHAT ARE YOUR PRIVACY RIGHTS?
9. CCPA PRIVACY NOTICE
10. UPDATES TO THIS NOTICE
11. HOW TO CONTACT US ABOUT THIS NOTICE

1. INFORMATION THAT WE COLLECT

The types of information we may collect about you depends on your interactions with us as described below.

A. Personal information you disclose to us

Personal Information: We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Digital Services, when you participate in activities on the Digital Services or otherwise when you contact us. For example, we may collect Personal Information when you contact us; request that we send you newsletters, alerts, or other materials; register for a webinar or event; fill out a form; respond to a survey; comment on a blog, or otherwise communicate with us.

The personal information that we collect depends on the context of your interactions with us and the Digital Services, the choices you make and the products and features you use. The personal information we collect may include the following:

• Unique Identifiers: We may use this information to identify you as a unique individual, such as your name, telephone number, postal or email address, or social media identifiers.). If you have registered with a Digital Service, we may also collect your account username and password.
• Professional or Educational Information: We may collect information related to your occupation, such as your current or previous employers, your job title, or other information about the organization with which you are affiliated. You might also provide information about your professional qualifications or your education, such as your fields of study, the institutions you may have attended, languages, qualifications, and certifications.
• Geolocation Information: We may collect information related to your city, state or province, and country. When you access the Digital Services, we may collect geolocation information if you permit us to access such information so that we may provide you with content based on your location and your proximity to our offices.
• Audio and Visual Information: We may collect your voice and likeness as captured in photographs, video, or audio recordings if you attend our events, visit our offices, or leave us a voicemail.
• User Content: We may collect information such as comments or other material you post to our social media pages, blogs, or other forums on our Digital Services.
• Preferences: We may collect information such as your stated interests, how frequently you wish to receive our newsletters, or other communications.
• Any other information you choose to provide.

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

Sensitive Information: When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:

• Demographic Information: The information may include sensitive personal information or information about protected classifications, such as your age, gender, race, sexual orientation, marital status, or veteran status.

B. Information automatically collected

We may automatically collect and generate certain information when you visit, use or navigate our Digital Services, which may include the following categories of Personal Information:

• Unique Identifiers: We might automatically collect information that uniquely identifies you or the device through which you interact with our Digital Services, such as your name, e-mail address, username, social media identifiers, IP address, and device and mobile advertising identifiers.
• Hashed Identifiers: We might automatically collect hashed identifiers derived from email addresses for the purposes of cross-device tracking for targeted advertising. We rely on NextRoll as our service provider for collecting this information; you may review their privacy information here.
• Device Information: We might automatically collect information pertaining to the device through which you interact with our Digital Services, such as the type of device used to interact with the Digital Services, that device’s operating system and version, your browser type.
• Interaction Information: We might automatically collect information about your interaction with our Digital Services, such as the content you view and features you access on our Digital Services, the pages you view immediately before and after you access our Digital Services, whether and how you interact with content available on our Digital Services, and the search terms you enter on our Digital Services. We might also collect information about the events and materials in which you have indicated interest or for which you have registered or requested.
• Geolocation Information: We might automatically collect information regarding your location, such as your ZIP code, city, state or province, country, or general geographic location as derived from your device data (such as your IP address).

The information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services and other technical information. This information is primarily needed to maintain the security and operation of our Digital Services, and for our internal analytics and reporting purposes.

We and our service providers or third parties engaged on our behalf may use cookies and similar tracking technologies (collectively, “Cookies”) to collect information from and store information on your device when you use, access, or otherwise interact with our Digital Services. For information about how we use Cookies and the choices you may have, please see our Cookies Policy. We do not currently respond to “Do Not Track” signals.

C. Information we collect from other sources

We may obtain information from other sources, such as business partners, or from business contact databases and enrichment services. We may also receive information about you from social media platforms, such as when you interact with us on those platforms or access our social media content. We may collect information about you from publicly available sources, such as public social media profiles, publications, and other websites or materials available through search engines.

We may collect the following categories of information from these other sources:

• Unique Identifiers: We might automatically collect information that uniquely identifies you or the device through which you interact with our Digital Services, such as your name, e-mail address, username, social media identifiers, IP address, and device and mobile advertising identifiers.
• Professional and Educational Information: We may collect information related to your occupation, such as your current or previous employers, your job title, or other information about the organization with which you are affiliated. You might also provide information about your professional qualifications or your education, such as your fields of study, the institutions you may have attended, languages, qualifications, and certifications.
• User Content: We may collect information such as comments or other material you post to our social media pages, blogs, or other forums on our Digital Services.
• Preferences: We may collect information such as your stated interests, how frequently you wish to receive our newsletters, or other communications.
• Any other information you choose to provide.

2. HOW WE USE THE INFORMATION WE COLLECT

We process your personal information for a variety of reasons, depending on how you interact with the Digital Services, including:

• To respond to your inquiries or communications: We may process your information to respond to your inquiries or other communications
• To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.To operate, deliver, troubleshoot, and improve the Digital Services: We may process your information to provide you with Digital Services, troubleshoot or improve the Digital Services, or to request your feedback or contact you about your use of the Digital Services.
• ​​To determine the effectiveness of our marketing and promotional campaigns: We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
• To facilitate account creation and authentication and otherwise manage user accounts: We may process your information so you can create and log in to any account you may establish with us, and to keep such account in working order.
• To identify usage trends: We may process information about how you use the Digital Services to better understand how they are being used so we can maintain and improve them.
• To send you marketing and promotional communications: We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see “WHAT ARE YOUR PRIVACY RIGHTS?” below).
• As we believe reasonably necessary or appropriate to comply with our legal obligations, to respond to legal process or requests for information issued by government authorities or other third parties, or to protect your, our, or others’ rights.

We may use anonymous, de-identified, or aggregate information that does not reasonably identify you for any purpose, as permitted by applicable law.

3. WHO WE MAY PROVIDE YOUR INFORMATION TO

We do not sell your personal information. We also do not share personal information that reasonably identifies you with unaffiliated entities for their independent use except when we have your permission, are doing so at your direction, as needed to comply with our legal obligations, as permitted by applicable law, or as otherwise described in this Notice.

We may disclose categories of information we collect to the following categories of recipients in furtherance of the purposes described above:

• Our affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
• Our vendors, consultants, integration partners, and third-party service providers: We may share your data with third-party vendors, that perform services on our behalf, and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organization apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct. The categories of third parties we may share personal information with are as follows:
  • Ad Networks
  • Affiliate Marketing Programs
  • Cloud Computing Services
  • Communication & Collaboration Tools
  • Data Analytics Services
  • Data Storage Service Providers
  • Government Entities
  • Integration Partners (companies that connect the Digital Services to the websites of other companies you may do business with, such as when you place an online order with a restaurant that utilizes the Digital Services)
  • Order Fulfillment Service Providers
  • Payment Processors
  • Performance Monitoring Tools
  • Product Engineering & Design Tools
  • Retargeting Platforms
  • Sales & Marketing Tools
  • Social Networks
  • Testing Tools
  • User Account Registration & Authentication Services
  • Website Hosting Service Providers

We also may need to share your personal information in the following situations:

• When we use HotJar to better understand the Digital Services’ user experience. We may share your information with HotJar. We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.
• Law enforcement, government authorities, or third parties with legal rights: We may share information as may be permitted or required by the laws of any jurisdiction that may apply to us, as provided for under contract, or as we deem reasonably necessary to provide legal services.
• Business transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

We may share anonymous, de-identified, or aggregate information that cannot reasonably identify you with others for any purpose, as permitted by applicable law. Please note that any personal information that you post to a profile, blog, comment section, or forum on our Digital Services or social media pages may be available to other users of those forums or, in some cases, made publicly available.

4. REASONS FOR PROCESSING YOUR INFORMATION

Certain jurisdictions require businesses like ours to have legal grounds for processing personal information. We may process or share your data that we hold based on the following legal bases; if you are located in the EU, UK, or Canada, please refer to the segments below this list for more specific information that applies to you.

• Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
• Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
• Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
• Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
• Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

If you are located in the EU or UK, this section applies to you.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:

• Consent. We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time.
• Performance of a Contract. We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing the Digital Services or at your request prior to entering into a contract with you.
• Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to:
  • Send users information about special offers and discounts on our products and services
  • Develop and display personalized and relevant advertising content for our users
  • Analyze how our services are used so we can improve them to engage and retain users
  • Support our marketing activities
  • Diagnose problems and/or prevent fraudulent activities
  • Understand how our users use our products and services so we can improve user experience
• Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
• Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

In legal terms, we are generally the “data controller” under European data protection laws of the personal information described in this privacy notice, since we determine the means and/or purposes of the data processing we perform. This privacy notice does not apply to the personal information we process as a “data processor” on behalf of our clients. In those situations, the client that we provide services to and with whom we have entered into a data processing agreement is the “data controller” responsible for your personal information, and we merely process your information on their behalf in accordance with your instructions. If you want to know more about our clients’ privacy practices, you should read their privacy policies and direct any questions you have to them.

If you are located in Canada, this section applies to you.

We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:

• If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
• For investigations and fraud detection and prevention
• For business transactions provided certain conditions are met
• If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
• For identifying injured, ill, or deceased persons and communicating with next of kin
• If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse
• If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
• If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
• If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced
• If the collection is solely for journalistic, artistic, or literary purposes
• If the information is publicly available and is specified by the regulations

5. INFORMATION WE COLLECT FROM MINORS

We do not knowingly solicit data from or market to children under 18 years of age. By using the Digital Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at dpo@detroitlabs.com.

6. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.

7. PROTECTION AND STORAGE OF THE INFORMATION WE COLLECT

We have implemented appropriate and reasonable technical and organizational measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Transmission of personal information to and from the Digital Services is at your own risk. You should only access the Digital Services within a secure environment.

The Digital Services are controlled and operated by us on servers located in the United States. If you are accessing the Digital Services from outside the United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see “WHO WE MAY PROVIDE YOUR INFORMATION TO” above), in the United States and other countries.

If you are a resident of the European Economic Area (EEA) or the United Kingdom (UK), then these countries may not necessarily have data protection laws or similar laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this privacy notice and applicable laws.

If applicable, any transfers of information originating from within the European Economic Area, the United Kingdom, and Switzerland to countries outside the EEA, UK, or Switzerland will normally be made on the basis of the model clauses approved by the European Commission for transfers from EU controllers to non-EU controllers, which may be found at the Commission’s website at https://ec.europa.eu.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. WHAT ARE YOUR PRIVACY RIGHTS?

In some regions (like the EEA, UK, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section “HOW TO CONTACT US ABOUT THIS NOTICE” below.

We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: https://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

If you are located in Switzerland, the contact details for the data protection authorities are available here: https://www.edoeb.admin.ch/edoeb/en/home.html.

Marketing Communications: If you no longer wish to receive marketing communications from us, you can let us know by contacting us using the information available in the How to Contact Us section below. Our digital marketing communications may provide unsubscribe or opt-out mechanisms that allow you to modify your communications preferences. Please note that if you opt-out of marketing communications, we may still contact you with transactional or non-promotional communications, such as those about ongoing business relations or administrative messages.

Cookies: For information about the choices you may have in regard to our use of Cookies, please see our Cookies Policy.

Geolocation Data: If you have previously consented to sharing precise geolocation information with our Digital Services, you can choose to stop the collection of this information at any time by changing the preferences on your browser or mobile device settings.

Cross-Device Advertising: You can opt out from receiving cross-device advertising by accessing that option in your device settings, or visiting and employing the controls described on the NAI Consumer Opt-Out.

Push Notifications/Alerts: If you have permitted one of our mobile applications to send you push notifications or alerts, you can deactivate these messages at any time in the notification settings on your mobile device.

Privacy Rights: We may operate in jurisdictions that impose varying obligations and that grant individuals differing levels of protection, particularly with respect to personal information. Depending on applicable law, you may have certain rights with respect to your personal information, including, for example, the rights to:

• Request access to certain personal information of yours that we process.
• Update or correct your personal information if you believe it is incomplete or inaccurate.
• Erase or delete your personal information, subject to certain exceptions under local law.
• Object to our processing of your personal information or otherwise restrict our processing activities.
• Restrict certain transfers of your personal information to third parties.
• Withdraw your consent to processing, where we base our processing of your personal information on consent. You can withdraw your consent at any time by contacting us by using the contact details provided in the section “HOW TO CONTACT US ABOUT THIS NOTICE” below or updating your preferences. However, please note that this will not affect the lawfulness of the processing before its withdrawal, nor when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. You can exercise your rights (if applicable) by submitting a request using our form by clicking here or emailing us at dpo@detroitlabs.com.

9. CCPA PRIVACY NOTICE

The California Code of Regulations defines a “resident” as:

1. every individual who is in the State of California for other than a temporary or transitory purpose and
2. every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purpose

All other individuals are defined as “non-residents.”

If this definition of “resident” applies to you, we must adhere to certain rights and obligations regarding your personal information.

What categories of personal information do we collect?

We have collected the following categories of personal information in the past twelve (12) months:

We may also collect other personal information outside of these categories instances where you interact with us in person, online, or by phone or mail in the context of:

• Receiving help through our customer support channels;
• Participation in customer surveys or contests; and
• Facilitation in the delivery of our Digital Services and to respond to your inquiries.

How do we use and share your personal information?

Detroit Labs collects and shares your personal information through:

• Targeting cookies/Marketing cookies
• Social media cookies
• Beacons/Pixels/Tags
• Heatmapping technology

More information about our data collection and sharing practices can be found in this privacy notice and our Cookies Policy.

You may contact us by email at dpo@detroitlabs.com, by calling toll-free at (866) 439-5227, by visiting our form here, or by referring to the contact details at the bottom of this document.

If you are using an authorized agent to exercise your right to opt out, we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf.

Will your information be shared with anyone else?

We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Each service provider is a for-profit entity that processes the information on our behalf.

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be “selling” of your personal information.

Detroit Labs, LLC has disclosed the following categories of personal information to third parties for a business or commercial purpose in the preceding twelve (12) months:

• Category A. Identifiers, such as contact details like your real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name.
• Category B. Personal information, as defined in the California Customer Records law, such as your name, contact information, education, employment, employment history, and financial information.
• Category D. Commercial information, such as transaction information, purchase history, financial details, and payment information.
• Category F. Internet or other electronic network activity information, such as browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements.
• Category G. Geolocation data, such as device location.
• Category I. Professional or employment-related information, such as business contact details in order to provide you our services at a business level or job title, work history, and professional qualifications if you apply for a job with us.
• Category K. Inferences drawn from any of the personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.

The categories of third parties to whom we disclosed personal information for a business or commercial purpose can be found under “WHO WE MAY PROVIDE YOUR INFORMATION TO”.

Detroit Labs, LLC has not sold any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months.

Your rights with respect to your personal data

Right to request deletion of the data — Request to delete

You can ask for the deletion of your personal information. If you ask us to delete your personal information, we will respect your request and delete your personal information, subject to certain exceptions provided by law, such as (but not limited to) the exercise by another consumer of his or her right to free speech, our compliance requirements resulting from a legal obligation, or any processing that may be required to protect against illegal activities.

Right to be informed — Request to know

Depending on the circumstances, you have a right to know:

• whether we collect and use your personal information;
• the categories of personal information that we collect;
• the purposes for which the collected personal information is used;
• whether we sell your personal information to third parties;
• the categories of personal information that we sold or disclosed for a business purpose;
• the categories of third parties to whom the personal information was sold or disclosed for a business purpose; and
• the business or commercial purpose for collecting or selling personal information.

In accordance with applicable law, we are not obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request.

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

We will not discriminate against you if you exercise your privacy rights.

Verification process

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. These verification efforts require us to ask you to provide information so that we can match it with information you have previously provided us. For instance, depending on the type of request you submit, we may ask you to provide certain information so that we can match the information you provide with the information we already have on file, or we may contact you through a communication method (e.g., phone or email) that you have previously provided to us. We may also use other verification methods as the circumstances dictate.

We will only use personal information provided in your request to verify your identity or authority to make the request. To the extent possible, we will avoid requesting additional information from you for the purposes of verification. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes. We will delete such additionally provided information as soon as we finish verifying you.

To exercise these rights, you may contact us by email at dpo@detroitlabs.com, call toll-free at (866) 439-5227, visit our form here, or refer to the contact details at the bottom of this document. If you have a complaint about how we handle your data, we would like to hear from you.

10. UPDATES TO THIS NOTICE

We may update this privacy notice from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

11. HOW TO CONTACT US ABOUT THIS NOTICE

If you have questions or comments about this notice, you may email us at hello@detroitlabs.com or by post to:

Detroit Labs, LLC
1520 Woodward Ave
Detroit, MI 48226
United States